|View printer-friendly version|
|CALVIN KLEIN Fragrances Announces Lupita Nyong'o and Saoirse Ronan as Faces of CALVIN KLEIN WOMEN|
CALVIN KLEIN WOMEN Marks First Fragrance from Raf Simons for the Fashion House
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180716005092/en/
CALVIN KLEIN WOMEN
The campaign features Lupita Nyong'o and
Directed by artist
“With this fragrance, we wanted to put the concept of plurality center stage. The campaign is an exploration of femininity - a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.” said Raf Simons, Chief Creative Officer, Calvin Klein. “CALVIN KLEIN WOMEN is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.”
Lupita and Saoirse will also be featured in the CALVIN KLEIN WOMEN
television campaign, directed by
The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as
infinitely varied as the personas of the women who inspire it. A woody
floral, it fuses strength with fragility, freshness with sensuality. The
light pink-hued fragrance builds around three core ingredients – fresh
eucalyptus acorns, delicate orange flower petals and rich Alaskan
cedarwood. The flacon blurs the boundaries between art and fashion,
fusing quotes from the visual language of contemporary photography with
age-old notions of the feminine. It is redolent of a timeless
femininity, with an ergonomically rounded shape in weighted glass and
silver collar and pump, drawing on traditional fragrance archetypes. It
simultaneously disrupts aesthetic codes and respects traditions – the
graphic, oversized disc-shaped cap designed in collaboration with Raf
Simons, a canvas for a photographic print by
Starting today, CALVIN KLEIN WOMEN is asking “Who are your women?” By using #IAMWOMEN, women around the world can pay homage to the females in their lives, who helped make them the individuals they are today by simply sharing a picture of those that inspired them. Photos can also be shared on calvinklein.com/IAMWOMEN.
CALVIN KLEIN WOMEN is available for sale, starting today, on calvinklein.com,
at CALVIN KLEIN retail locations,
About Lupita and Saoirse:
Over the past fifteen years the artist
About CALVIN KLEIN WOMEN:
Devised by perfumer
Delicate orange flower petals, fresh eucalyptus acorns, and a rich Alaskan cedarwood are combined with black pepper and lemon Sfuma, a bouquet of Magnolia Grandiflora and Jasmine Absolute, and the seductive strength of Olibanum essential oil and Ambrox® Super.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 36,000 associates
operating in over 40 countries and nearly
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.
EDITORIAL CREDIT: CALVIN KLEIN WOMEN
SOCIAL MEDIA: facebook.com/calvinklein;
Calvin Klein, Inc.