Transaction Will Provide Coty with a Step Change Across Digital
Marketing Capabilities
NEW YORK--(BUSINESS WIRE)--Oct. 19, 2015--
Coty Inc. (NYSE:COTY) announced today that it has entered into a
definitive agreement to acquire Beamly, a cutting-edge digital marketing
firm based in New York and London. Beamly’s main focus is on driving
audience growth and engagement for consumer brands in digital media.
While Beamly is active across all digital media including online video,
its core capability suite centers around social media, where it has
consistently outperformed marketplace benchmarks. Terms of the
transaction were not disclosed.
While Beamly will continue to expand campaigns across non-Coty clients,
the acquisition will provide a significant step change in Coty’s own
digital engagement capabilities. Specifically, Coty and its Licensors
will benefit from Beamly’s suite of social data benchmarking, content
creation, content optimization and consumer engagement tools to deliver
Coty’s brand strategies. The Beamly team will work closely across Coty’s
in-house marketing organization to provide enhanced digital marketing
campaigns across consumer segments.
Beamly will continue to be led by CEO Jason Forbes, and will be
supervised by Camillo Pane, Executive Vice President, Category
Development on behalf of Coty. The Beamly New York team will be based in
a dedicated section in Coty’s New York office, while the London team
will remain in their current headquarters.
“The acquisition of Beamly will address the accelerating consumer shift
in time spent from traditional media to real time digital and social
media channels,” said Mr. Pane. “Jason and his team have proven
capabilities and a proprietary platform that successfully targets and
engages Millennial consumers. Further, Beamly will help us to accelerate
the growth of our e-commerce business, and be a positive contributor as
Coty advances toward becoming a highly focused, pure-play leader and
challenger in Beauty.”
“We have seen our platform disrupt vertical CPC/CPV benchmarks by 9x,”
said Mr. Forbes. “With Coty, we will enjoy the scale to accelerate
product innovation, expanding across clients in a 'mobile first'
marketplace.”
Forward-Looking Statements
Certain statements in this press release are forward-looking statements.
These forward-looking statements reflect Coty’s current views with
respect to the completion of the Beamly acquisition. These
forward-looking statements are generally identified by words or phrases,
such as “opportunity,” “potential,” “could,” “intend,” “will,” “would”
and similar words or phrases. Actual results may differ materially from
the results predicted due to risks and uncertainties including
inaccuracies in our assumptions in evaluating the transaction,
difficulties in integrating Beamly into Coty and other difficulties in
achieving the expected benefits of the transaction. More information
about potential risks and uncertainties that could affect Coty’s
business and financial results is included under “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results
of Operations” in Coty’s Annual Report on Form 10-K for the fiscal year
ended June 30, 2015, and other periodic reports Coty has filed and may
file with the Securities and Exchange Commission from time to time. Coty
assumes no responsibility to update forward-looking statements made
herein or otherwise.
About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.4
billion for the fiscal year ended June 30, 2015. Founded in Paris in
1904, Coty is a pure play beauty company with a portfolio of well-known
fragrances, color cosmetics and skin & body care products sold in over
130 countries and territories. Coty’s product offerings include such
power brands as Adidas, Calvin Klein, Chloé, DAVIDOFF,
Marc Jacobs, OPI, philosophy, Playboy, Rimmel
and Sally Hansen.
For additional information about Coty Inc., please visit www.coty.com.
About Beamly
Beamly is a cutting-edge digital marketing firm based in New York and
London. The world’s leading social discovery and engagement platform,
Beamly’s proprietary end-to-end product suite includes social data
benchmarking, content creation, content optimization and consumer
engagement tools. Beamly is headed by ex-Time Warner Cable Executive
CEO, Jason Forbes. The company is based in New York and London, and is
backed by BskyB, Comcast, NBCUniversal, Viacom, and Network TEN.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151019005382/en/
Source: Coty Inc.
Coty Inc.
Investor Relations
Kevin Monaco, 212-389-6815
or
Media
Relations
Jessica Baltera, 212-389-7584
or
Beamly Media
Relations
Sarra Mander, +44 207 434 550