NEW YORK--(BUSINESS WIRE)--Oct. 19, 2017--
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH]
and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today
revealed the new worldwide television advertising campaign for ETERNITY
CALVIN KLEIN, featuring actor Jake Gyllenhaal.
Conceived creatively in close collaboration with Mr. Gyllenhaal – who
makes his advertising debut for the brand – the new ETERNITY CALVIN
KLEIN family is at once shown as beautiful, timeless and yet very
much of today. Starring alongside model and advocate Liya Kebede
and four-year-old actress Leila, Gyllenhaal portrays both father
and partner with mother Kebede. The focus is on imparting knowledge and
love to their child, who serves as both a linking emotional thread and a
fundamental idea of the future, as each parent recites and teaches the
E.E. Cummings poem, “[i carry your heart with me(i carry it in]”, to her.
The new ETERNITY CALVIN KLEIN campaign spot is shot in black and
white film by Emmy Award-winning director Cary Fukunaga. Nine
Stories Productions – a company founded by Mr. Gyllenhaal and
business partner Riva Marker produced the campaign. Acclaimed
photographer Willy Vanderperre lenses the print campaign with his
inimitable black and white imagery.
“I am a great admirer of CALVIN KLEIN, and especially Raf Simons’ work,”
said Mr. Gyllenhaal. “The history of ETERNITY CALVIN KLEIN spans
many generations, which is incredible, so when the brand approached me,
I was excited to work with them to develop this beautiful concept and
story.”
“We wanted to look at what ETERNITY CALVIN KLEIN means today: the
emotion and the beauty of passing on knowledge; a commitment to the
future; and the timelessness of love,” said Raf Simons, Chief
Creative Officer, Calvin Klein, Inc.
“ETERNITY CALVIN KLEIN has remained a top-selling global
fragrance brand and is still as relevant as when it launched almost 30
years ago,” Simona Cattaneo, CMO of COTY Luxury, said. “With this
new campaign, ETERNITY CALVIN KLEIN becomes more contemporary as
it tells the iconic yet relatable story of the eternal love found within
a modern family.”
About Calvin Klein, Inc.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic. We
seek to thrill and inspire our audience while using provocative imagery
and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz,
we have built our reputation as a leader in American fashion through our
clean aesthetic and innovative designs. Global retail sales of CALVIN
KLEIN brand products exceeded $8 billion in 2016 and were
distributed in over 110 countries. CALVIN KLEIN employs over 10,000
associates globally. We were acquired by PVH Corp. in 2003.
About PVH
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 35,000 associates
operating in over 40 countries and over $8 billion in annual
revenues. We own the iconic CALVIN
KLEIN, TOMMY
HILFIGER, Van
Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and True&Co. brands,
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and
the Caribbean in perpetuity from Speedo International, Limited.
About COTY Inc.
Coty is one of the world’s largest beauty companies with approximately
$9 billion in revenue, with a purpose to celebrate and liberate the
diversity of consumers’ beauty. Its strong entrepreneurial heritage has
created an iconic portfolio of leading beauty brands. Coty is the global
leader in fragrance, a strong number two in professional salon
hair color & styling, and number three in color cosmetics. Coty operates
three divisions – Coty Consumer Beauty, which is focused
on color cosmetics, retail hair coloring and styling products, body care
and mass fragrances sold primarily in the mass retail channels with
brands such as Bourjois, Max Factor, Rimmel, Wella, Adidas and Guess;
Coty Luxury, which is focused on prestige fragrances and skincare with
brands such as Gucci, Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and
Alexander McQueen; and Coty Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail, with
brands such as Wella Professionals, System Professional, OPI and ghd.
Coty has approximately 20,000 colleagues globally and its products are
sold in over 130 countries. Coty and its brands are committed to a range
of social causes as well as seeking to minimize its impact on the
environment. For additional information about Coty Inc., please visit www.coty.com.
EDITORIAL CREDIT: ETERNITY CALVIN KLEIN
VIDEO CREDIT: © 2017 Cary Fukunaga
IMAGE CREDIT: © 2017 Willy Vanderperre
TO VIEW VIDEO: https://youtu.be/aEcbuccnjLc
TO EMBED VIDEO:
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com;
google.com/+calvinklein;
youtube.com/calvinklein;
twitter.com/calvinklein;
instagram.com/calvinklein;
pinterest.com/calvinklein
snapchat:
calvinklein
brand handle: @calvinklein
hashtag:
#cketernity
“‘i carry your heart with me(i carry it in’. © 1952, 1980, 1991 by the
Trustees for the E. E. Cummings Trust. Used by permission of Liveright
Publishing Corporation”
View source version on businesswire.com: http://www.businesswire.com/news/home/20171019005222/en/
Source: Coty Inc.
Calvin Klein, Inc.
Alexandra Wagner, 212 292 9794
SVP,
Corporate Communications
alexandrawagner@ck.com
or
Amanda
Peña, 212 292 9223
Director, Corporate Communications
amandapena@ck.com
or
Coty
Inc.
Ariel Dunne, 212 389 3653
Senior Director, Global
Public Relations
ariel_dunne@cotyinc.com