Coty Places eCommerce at the Heart of Its Marketplace Ambition with New Team

April 11, 2017

Appoints Sean Foster as Global Senior Vice President of eCommerce

NEW YORK--(BUSINESS WIRE)--Apr. 11, 2017-- Coty Inc. (NYSE:COTY) announced today that Sean Foster has joined the company as global SVP of eCommerce. Sean will oversee Coty’s eCommerce strategy and execution for all three of Coty’s divisions, including building out better omnichannel user journeys and amplifying eCommerce domain depth across Coty's major markets through accelerated recruitment and capability investments. Sean's arrival and the underlying build out of deeper eCommerce teams is another key step in Coty's digital transformation.

Camillo Pane, CEO of Coty, said, "Digital is a cornerstone of our strategy for the new Coty. At the core of this focus is our commitment to working with our priority retailer, salon and stylist partners to drive category growth. We are excited to welcome Sean to Coty to help us build a richer set of eCommerce capabilities.”

"We've been building four digital pillars: Marketing Science, Content Foundry, Media Optimization and Omnichannel," said Jason Forbes, Chief Digital and Media Officer for Coty. "Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean's background is a perfect fit for this."

Sean has 20+ years of digital and eCommerce experience and joins Coty from roles as CEO of Crowdtap, President of Avon online and the head of Marketing for Sean will be based in NYC, reporting into Jason Forbes.

"I'm delighted to be joining Coty given the level of executive buy-in I've seen around digital,” said Sean. "It’s going to be a great chapter building Coty’s eCommerce teams and working with our markets to outperform on brand and retailer eCommerce KPIs."

About Coty Inc.

Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

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Source: Coty Inc.

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