CALVIN KLEIN WOMEN Marks First Fragrance from Raf
Simons for the Fashion House
NEW YORK--(BUSINESS WIRE)--Jul. 16, 2018--
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE:PVH],
and Calvin Klein Fragrances, a division of Coty Inc. [NYSE:COTY], today
revealed the worldwide print advertising campaign for the new fragrance CALVIN
KLEIN WOMEN, the first CALVIN KLEIN fragrance to
be developed under the vision of Chief Creative Officer, Raf Simons.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180716005092/en/
CALVIN KLEIN WOMEN
The campaign features Lupita Nyong'o and Saoirse Ronan.
Award-winning actors and voices of their generation, both women are
universally recognized for their unique talent, creativity, intelligence
and strength of character.
Directed by artist Anne Collier with creative direction from
Lloyd & Co., the campaign champions iconic women and celebrates heroines
of contemporary culture. Lupita and Saoirse are featured in the print
campaign, in a pair of striking and direct portraits, positioned next to
chosen figures from the past who have inspired them – icons of
femininity that have shaped their identities, as creatives, and as
women. Lupita is featured next to singer and multi-dimensional performer
Eartha Kitt and celebrated American actor Katharine Hepburn, and Saoirse
is featured with award-winning actor Sissy Spacek and award-winning
singer and civil rights activist Nina Simone.
“With this fragrance, we wanted to put the concept of plurality center
stage. The campaign is an exploration of femininity - a group of women
bonded by a common thread; the desire to have the power to create their
own identity, and to support and lead the way for those that come after
them.” said Raf Simons, Chief Creative Officer, Calvin Klein. “CALVIN
KLEIN WOMEN is inspired by the transmission of strength and
inspiration from one woman to the next; by plurality combined with
individuality; freedom of expression; and the notion that the collective
is as vital as the individual.”
Lupita and Saoirse will also be featured in the CALVIN KLEIN WOMEN
television campaign, directed by Anne Collier in New York City, and
debuting worldwide later this summer.
The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as
infinitely varied as the personas of the women who inspire it. A woody
floral, it fuses strength with fragility, freshness with sensuality. The
light pink-hued fragrance builds around three core ingredients – fresh
eucalyptus acorns, delicate orange flower petals and rich Alaskan
cedarwood. The flacon blurs the boundaries between art and fashion,
fusing quotes from the visual language of contemporary photography with
age-old notions of the feminine. It is redolent of a timeless
femininity, with an ergonomically rounded shape in weighted glass and
silver collar and pump, drawing on traditional fragrance archetypes. It
simultaneously disrupts aesthetic codes and respects traditions – the
graphic, oversized disc-shaped cap designed in collaboration with Raf
Simons, a canvas for a photographic print by Anne Collier.
Starting today, CALVIN KLEIN WOMEN is asking “Who are your
women?” By using #IAMWOMEN, women around the world can pay homage to the
females in their lives, who helped make them the individuals they are
today by simply sharing a picture of those that inspired them. Photos
can also be shared on calvinklein.com/IAMWOMEN.
CALVIN KLEIN WOMEN is available for sale, starting today, on calvinklein.com,
at CALVIN KLEIN retail locations, Harvey Nichols London
Knightsbridge and on HarveyNichols.com.
About Lupita and Saoirse:
Lupita Nyong'o made her feature film debut in 12 Years a Slave, and
received the Academy Award® in the category of Best Supporting Actress
as well as multiple accolades including the Screen Actors Guild Award®,
the Critics’ Choice Award®, the Independent Spirit Award®, NAACP Image
Award® and the 2013 Hollywood Film Awards® New Hollywood Award for her
performance. She went on to star in numerous critically acclaimed films
including Star Wars: The Force Awakens, Queen of Katwe and
Black Panther. She has a number of upcoming projects including Us,
The Killer, Born a Crime, 355, The Woman King, and Americanah.
Saoirse Ronan, a Golden Globe® winner and three-time Academy Award®
nominee, broke into Hollywood at the age of thirteen with her critically
acclaimed performance in wartime drama Atonement, garnering her
first Academy Award® nomination. She has since earned
two additional nominations for her memorable performances in Brooklyn
and Lady Bird. This fall, Ronan can be seen playing the
title role in Mary Queen of Scots.
About Anne Collier:
Over the past fifteen years the artist Anne Collier has developed a
highly-focused body of work that considers the formal intersections and
psychological entanglements of photography, material culture, and the
self-help industries. Her work was most recently the subject of a solo
exhibition at Anton Kern Gallery, New York (2018); and a survey
exhibition at FRAC Normandie, Rouen, France (2018). She was the subject
of a major traveling survey exhibition organized by the Museum of
Contemporary Art, Chicago (2014), and her work will be the subject of a
solo exhibition at the Sprengel Museum, Hanover, in fall 2018, that will
travel to the Fotomuseum Winterthur, Switzerland. Collier’s work is
featured in the permanent collections of the Museum of Modern Art (New
York), the Whitney Museum of American Art (New York), the Solomon R.
Guggenheim Museum (New York), the Museum of Contemporary Art (Los
Angeles), the Centre Georges Pompidou (Paris), and Tate (London), among
others.
About CALVIN KLEIN WOMEN:
Devised by perfumer Annick Menardo and master perfumer Honorine
Blanc.
Delicate orange flower petals, fresh eucalyptus acorns, and a rich
Alaskan cedarwood are combined with black pepper and lemon Sfuma, a
bouquet of Magnolia Grandiflora and Jasmine Absolute, and the seductive
strength of Olibanum essential oil and Ambrox® Super.
About Calvin Klein, Inc.:
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic. We
seek to thrill and inspire our audience while using provocative imagery
and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz,
we have built our reputation as a leader in American fashion through our
clean aesthetic and innovative designs. Global retail sales of CALVIN
KLEIN brand products exceeded $8 billion in 2017 and were
distributed in 110 countries. Calvin Klein employs over 10,000
associates globally. We were acquired by PVH Corp. in 2003.
About PVH Corp.:
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 36,000 associates
operating in over 40 countries and nearly $9 billion in annual
revenues. We own the iconic CALVIN
KLEIN, TOMMY
HILFIGER, Van
Heusen, IZOD,
ARROW,
Speedo*,
Warner’s
and Olga
brands, as well as the digital-centric True
& Co. intimates brand, and market a variety of goods under
these and other nationally and internationally known owned and licensed
brands.
*The Speedo brand is licensed for North America and the Caribbean in
perpetuity from Speedo International Limited.
About COTY Inc.
Coty is one of the world’s largest beauty companies with approximately
$9 billion in revenue, with a purpose to celebrate and liberate the
diversity of consumers’ beauty. Its strong entrepreneurial heritage has
created an iconic portfolio of leading beauty brands. Coty is the global
leader in fragrance, a strong number two in professional salon
hair color & styling, and number three in color cosmetics. Coty operates
three divisions – Coty Consumer Beauty, which is focused
on color cosmetics, retail hair coloring and styling products, body care
and mass fragrances sold primarily in the mass retail channels with
brands such as Bourjois, Max Factor, Rimmel, Wella, Adidas and Guess;
Coty Luxury, which is focused on prestige fragrances and skincare with
brands such as Gucci, Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and
Alexander McQueen; and Coty Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail, with
brands such as Wella Professionals, System Professional, OPI and ghd.
Coty has approximately 20,000 colleagues globally and its products are
sold in over 130 countries. Coty and its brands are committed to a range
of social causes as well as seeking to minimize its impact on the
environment. For additional information about Coty Inc., please visit www.coty.com.
EDITORIAL CREDIT: CALVIN KLEIN WOMEN
IMAGE CREDIT: Anne Collier for Calvin Klein, Inc.
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pinterest.com/calvinklein
snapchat:
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brand handle: @calvinklein
View source version on businesswire.com: https://www.businesswire.com/news/home/20180716005092/en/
Source: Coty Inc.
Calvin Klein, Inc.
Caroline Curtis, 212.292.9214
Vice
President, Corporate Communications
carolinecurtis@ck.com
or
Coty,
Inc.
Ariel Dunne, 646-484-3653
Senior Director, Global
Public Relations
ariel_dunne@cotyinc.com