“I Am What I Make Up” Comes to Life in New Experiential Space
NEW YORK--(BUSINESS WIRE)--Jun. 11, 2018--
Coty Inc. announced today that the newly relaunched COVERGIRL brand will
open its first-ever beauty destination, a flagship store in the heart of
New York City – Times Square. The retail store is an experiential
interpretation of the COVERGIRL “I am what I make up” brand philosophy,
inspiring shoppers to use makeup as a tool for self-expression and
personal transformation.
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Larger than life at 10,000 square feet, the new store will open its
doors to the 26 million New Yorkers and tourists who pass through Times
Square each year. The design and vision for the space will reflect the
dynamic, energetic neighborhood. There will be an experiential beauty
play room with interactive elements, full service makeup application,
on-the-go services, digital experiences and exclusive innovation.
The store-opening is part of the brand's strategic overhaul to revamp
how beauty lovers experience COVERGIRL. It will be the first mass legacy
beauty brand to launch a flagship store in North America.
Ukonwa Ojo, SVP COVERGIRL, Coty, said, “It is our mission to show up for
people wherever they are on their beauty journey and offer them
innovation and experiences that inspire them to become whatever version
of themselves they want to be in the moment. At COVERGIRL, we believe
that makeup is a powerful tool for creativity and self-expression.
Opening a concept store will help bring this brand purpose to life in an
immersive, elevated and multidimensional way.”
The COVERGIRL flagship store is expected to open in the fall of 2018.
About Coty Inc.
Coty is one of the world’s largest beauty
companies with approximately $9 billion in pro forma revenue, with a
purpose to celebrate and liberate the diversity of consumers’ beauty.
Its strong entrepreneurial heritage has created an iconic portfolio of
leading beauty brands. Coty is the global leader in fragrance, a strong
number two in professional salon hair color & styling, and number three
in color cosmetics. Coty operates three divisions - Consumer Beauty,
which is focused on mass color cosmetics, mass retail hair coloring and
styling products, body care and mass fragrances with brands such as
COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige
fragrances and skincare with brands such as Calvin Klein, Marc Jacobs,
Hugo Boss, Gucci and philosophy; and Professional Beauty, which is
focused on servicing salon owners and professionals in both hair and
nail, with brands such as Wella Professionals, Sebastian Professional,
OPI and ghd. Coty has over 20,000 colleagues globally and its products
are sold in over 150 countries. Coty and its brands are committed to a
range of social causes as well as seeking to minimize its impact on the
environment.
For additional information about Coty Inc., please visit www.coty.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180611005311/en/
Source: Coty Inc.
Coty:
Lisa Kessler, 917-348-3373
Coty, Corporate Affairs
Lisa_Kessler@cotyinc.com
or
Mary
Halitski, 212-479-4519
COVERGIRL, Influencer Marketing)
Mary_Halitski@cotyinc.com