NEW YORK--(BUSINESS WIRE)--Aug. 13, 2018--
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH],
and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today
revealed the worldwide television advertising campaign for CALVIN
KLEIN WOMEN, the first CALVIN KLEIN fragrance to be developed under
the vision of Chief Creative Officer Raf Simons. The campaign features
Lupita Nyong'o and Saoirse Ronan.
Directed by artist Anne Collier with creative direction from Lloyd &
Co., the television campaign unfolds into a series of vignettes that
provide a glimpse into Lupita Nyong'o’s and Saoirse Ronan’s creative
inspirations. An extension of the print campaign, the commercial follows
both women as they reflect on and embrace figures from the past that
have inspired them and shaped their identities as women. Viewers see
Saoirse playing a Nina Simone record and sharing admiration for Sissy
Spacek, while referencing her on the cover of a vintage magazine, while
Lupita draws inspiration from beautiful collaged photography of Eartha
Kitt and Katharine Hepburn, as she works on a script.
The intimate apartment settings serve as the perfect backdrop to follow
Lupita and Saoirse as they draw from these iconic women, to help write
themselves – and define modern femininity:
“You can be whatever type of woman you want to be” – Saoirse Ronan
“You can be an individual but still be a part of something bigger than
yourself” – Lupita Nyong’o
“In this campaign, Anne Collier brings to life a powerful narrative of
confidence and self-expression, celebrating the profound inspiration
women draw from one another. The support of this bond empowers a great
sense of freedom,” shared Raf Simons, Chief Creative Officer, Calvin
Klein. "The authenticity, vibrancy and strength of Lupita Nyong'o and
Saoirse Ronan shine through as strong and beautiful voices of a new
generation of modern femininity."
“With the launch of CALVIN KLEIN WOMEN, our goal is to make the
message inclusive and inspiring. To do that we broke with tradition —
from the distinct fragrance and packaging, to the campaign creative
featuring Lupita and Saoirse and the icons that inspire them. We also
want to know who inspires women around the world, so we’ve created a
digital call-to-action using #IAMWOMEN to celebrate the individual and
the collective.” said Simona Cattaneo, Chief Marketing Officer, COTY
Luxury. “Partnering with Raf and Anne Collier to bring the CALVIN
KLEIN WOMEN vision to life has been an incredible journey and we are
excited to finally share it with the world and invite women to join this
inspiring and empowering conversation.”
The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as
infinitely varied as the personas of the women who inspire it. A woody
floral, it fuses strength with fragility, freshness with sensuality. The
light pink-hued fragrance builds around three core ingredients – fresh
eucalyptus acorns, delicate orange flower petals and rich Alaskan
cedarwood. The flacon blurs the boundaries between art and fashion,
fusing quotes from the visual language of contemporary photography with
age-old notions of the feminine. It is redolent of a timeless
femininity, with an ergonomically rounded shape in weighted glass and
silver collar and pump, drawing on traditional fragrance archetypes. It
simultaneously disrupts aesthetic codes and respects traditions – the
graphic, oversized disc-shaped cap designed in collaboration with Raf
Simons, a canvas for a photographic print by Anne Collier.
To view the CALVIN KLEIN WOMEN television commercial, click here.
Women around the world can join the campaign on social media by using
the hashtag #IAMWOMEN to share a photo of females in their lives that
have shaped them into who they are today. Photos can also be shared on calvinklein.com/IAMWOMEN.
The story continues with an exclusive look into Lupita and Saoirse’s
inspirations on Calvin Klein’s social and e-commerce channels.
CALVIN KLEIN WOMEN is available on calvinklein.com,
at CALVIN KLEIN stores and rolling out in retailers globally
starting this month.
About Calvin Klein, Inc.:
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic. We
seek to thrill and inspire our audience while using provocative imagery
and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz,
we have built our reputation as a leader in American fashion through our
clean aesthetic and innovative designs. Global retail sales of CALVIN
KLEIN brand products exceeded $9 billion in 2017 and were
distributed in over 110 countries. Calvin Klein employs over 10,000
associates globally. We were acquired by PVH Corp. in 2003.
About PVH Corp.:
With a history going back over 135 years, PVH has excelled at growing
brands and business with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 36,000 associates
operating in over 40 countries and over $9 billion in annual revenues.
We own the iconic CALVIN
KLEIN, TOMMY
HILFIGER, Van
Heusen, IZOD,
ARROW,
Speedo*,
Warner’s,
and Olga
brands, as well as the digital-centric True&Co.
intimates brand, and market a variety of goods under these and other
nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and
the Caribbean in perpetuity from Speedo International, Limited.
About COTY Inc.
Coty is one of the world’s largest beauty companies with approximately
$9 billion in revenue, with a purpose to celebrate and liberate the
diversity of consumers’ beauty. Its strong entrepreneurial heritage has
created an iconic portfolio of leading beauty brands. Coty is the global
leader in fragrance, a strong number two in professional salon
hair color & styling, and number three in color cosmetics. Coty operates
three divisions – Coty Consumer Beauty, which is focused
on color cosmetics, retail hair coloring and styling products, body care
and mass fragrances sold primarily in the mass retail channels with
brands such as Bourjois, Max Factor, Rimmel, Wella, Adidas and Guess;
Coty Luxury, which is focused on prestige fragrances and skincare with
brands such as Gucci, Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and
Alexander McQueen; and Coty Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail, with
brands such as Wella Professionals, System Professional, OPI and ghd.
Coty has approximately 20,000 colleagues globally and its products are
sold in over 130 countries. Coty and its brands are committed to a range
of social causes as well as seeking to minimize its impact on the
environment. For additional information about Coty Inc., please visit www.coty.com.
EDITORIAL CREDIT: CALVIN KLEIN WOMEN
VIDEO CREDIT: Anne Collier
TO VIEW VIDEO: https://youtu.be/S6fe9Q-tRfA
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com;
google.com/+calvinklein;
youtube.com/calvinklein;
twitter.com/calvinklein;
instagram.com/calvinklein;
pinterest.com/calvinklein
snapchat:
calvinklein
brand handle: @calvinklein
hashtag:
#IAMWOMEN
View source version on businesswire.com: https://www.businesswire.com/news/home/20180813005113/en/
Source: Coty Inc.
Calvin Klein, Inc.
Caroline Curtis, 212.292.9214
Vice
President, Corporate Communications
carolinecurtis@ck.com
or
Coty
Inc.
Ariel Dunne, 212 389 3653
Senior Director, Global
Public Relations
ariel_dunne@cotyinc.com