Personal Beauty Assistant Designed for Echo Show Providing Unique
Voice and Visual Consumer Experience
‘Let’s Get Ready’ Celebrates the Diversity of Your Beauty by Offering
Personalized Look Recommendations and ‘How-To’s’ Based on a User’s
Individual Characteristics and Event Type
NEW YORK--(BUSINESS WIRE)--Jan. 17, 2018--
Coty has teamed with Amazon to launch ‘Let’s Get Ready’, a new visual
skill designed specifically for Echo Show, Amazon’s first Echo device
with a screen. The strategic choice of Echo Show and the Alexa voice
service combines Coty’s focus on voice-driven beauty services with
visuals, which are critical in Beauty. Let’s Get Ready brings on demand,
occasion-based look planning fine-tuned by personal attributes such as
hair, eye and skin color. The skill will be available in the U.K. on the
Echo Show as well as all other Echo devices in January.
Jason Forbes, Coty Chief Digital and Media Officer, said, “Digital
innovation with a focus on voice and virtual assistants is a key part of
our digital strategy as we aim to bring consumers frictionless beauty
experiences. We’re thrilled to be leading the market with the
introduction of a visual beauty skill in the U.K., inspiring consumers
to both hear and see new beauty looks as well as step-by-step tutorials.
Further, this skill allows us to deliver an authentic and personalized
experience for beauty enthusiasts that happens near real time,
delivering customized looks in the context of a person’s lifestyle and
personal attributes.”
Nick Sedgwick, Coty Consumer Beauty, GM, UK & Ireland, said “Our
Consumer Beauty brands - Clairol, Rimmel, Max Factor, Bourjois and Sally
Hansen – are all about helping consumers express ‘your beauty, your
way’. Collaborating with Amazon for the Let’s Get Ready skill is a
perfect way to enable self-expression tailored for each individual with
an emphasis on physical characteristics, personal style, trend
preferences and specific events.”
Let’s Get Ready is a personalized beauty offering that can deliver to
over 2,000 unique combinations of hair, eye and skin color, as well as
event type. Based on a person’s unique attributes, the skill will serve
up curated looks, visual ‘how to’s’ and quick tips, along with
recommended hero products from Coty’s Consumer Beauty portfolio:
Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen. Users have the
ability to add products from each look directly to their Alexa shopping
list. Let’s Get Ready can also sync with a person’s Facebook calendar to
proactively suggest looks for upcoming events and enhance the ‘personal
beauty assistant’ experience.
The looks and events are based on extensive consumer insight and
engagement, social listening and trend scanning to deliver an authentic
beauty experience focusing on both classic and trending looks for most
any occasion.
The skill was developed in cooperation with Amazon by Beamly, Coty’s
in-house MarTech agency, and OPearlo, an Amazon developer partner.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately
$9 billion in pro forma revenue, an iconic portfolio of brands and a
purpose to celebrate and liberate the diversity of consumers’ beauty. We
believe the beauty of humanity lies in the individuality of its people;
beauty is at is best when authentic; and beauty should make you feel
happy, never sad. As the global leader in fragrance, a strong number two
in professional salon hair color & styling, and number three in color
cosmetics, Coty operates three divisions: Consumer Beauty, which is
focused on mass color cosmetics, mass retail hair coloring and styling
products, body care and mass fragrances with brands such as COVERGIRL,
Max Factor and Rimmel; Luxury, which is focused on prestige fragrances
and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss,
Gucci and philosophy; and Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail, with
brands such as Wella Professionals, Sebastian Professional, OPI and ghd.
Coty has over 20,000 colleagues globally and its products are sold in
over 150 countries. Coty and its brands are committed to a range of
social causes as well as seeking to minimize its impact on the
environment.
For additional information about Coty Inc., please visit www.coty.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180117006021/en/
Source: Coty Inc.
Coty
Jennifer Friedman, 917-754-8399
Jennifer_Friedman@cotyinc.com