NEW YORK--(BUSINESS WIRE)--Apr. 3, 2018--
Marc Jacobs International and Marc Jacobs Fragrances, a division of Coty
Inc. (NYSE:Coty), announced today that for the first time in over four
years, the brand will be introducing a new fragrance line into the Daisy
Marc Jacobs franchise, Daisy Love Marc Jacobs; which
will debut globally in April 2018.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180403005976/en/
Addictive and irresistible, introducing Daisy Love, the new fragrance from Marc Jacobs Fragrances featuring Kaia Gerber, Aube Jolicoeur and Faith Lynch. (Image Credit: © 2018 Alasdair McLellan)
The new Daisy Love Marc Jacobs global advertising campaign will
feature model Kaia Gerber in her continued partnership with the
brand. Shot entirely on film by celebrated British fashion photographer Alasdair
McLellan, the imagery captures Kaia alongside models Aube
Jolicoeur and Faith Lynch as they revel beneath the golden
sun on a dreamy California beach.
Shot on location in Ranchos Palos Verde, California the Daisy Love print
and television campaign transports Daisy’s beloved universe from
verdant fields to a sun-drenched shore where the iconic Daisy
story of friendship, love, and sisterhood continues. Creative direction
was given by Katie Grand, and the television campaign features
the track “Teen Age Riot” by Sonic Youth.
“I’m excited to continue working with Marc Jacobs Fragrances for the Daisy
Love campaign,” said Kaia Gerber. “This time the campaign takes the
carefree spirit of Daisy to the beach; which very much resonates
with my personality, lifestyle, and my inner Daisy girl.”
Daisy Love Marc Jacobs, the first-ever radiant gourmand
fragrance, is undeniably feminine with a youthful yet sophisticated
composition. Daisy Love evokes the bliss of watching the sun
reflect on the ocean under clear blue skies with notes of bright
crystallized cloudberries, solar yet creamy daisy tree petals, and a
warm blend of cashmere musks and driftwood. The scent was created by
master perfumer and long-time Marc Jacobs Fragrances collaborator Alberto
Morillas of fragrance house Firmenich.
“This past year we have focused on growing the Daisy franchise to
be a major player in the industry,” said Simona Cattaneo, CMO of
COTY Luxury. “Now, as we continue growing our partnership with Kaia
Gerber, is the time to introduce an entirely new sister fragrance into
the Daisy franchise. It fits nicely into our strategy as we expand our
digital footprint and put an enhanced focus on influencer marketing.”
As the print and television campaign goes live globally in April, the
brand will reveal exclusive Daisy Love digital assets on
@marcjacobsfragrances and @marcjacobs Instagram accounts with supporting
social content from global influencer partners.
About Kaia Gerber
Kaia Gerber, 16, is an American model and daughter of supermodel Cindy
Crawford and entertainment businessman Rande Gerber. In 2016,
she won the Breakthrough Model of the Year Award at the Daily Front
Row fashion media Awards. Known for her uncanny resemblance to her
mother, Ms. Gerber signed with IMG models at the age of 13 and has
appeared in publications such as Vogue, Teen Vogue, and CR
Fashion Book. She is also currently the face of Marc Jacobs Beauty.
About Marc Jacobs
Marc Jacobs is a global brand that produces womenswear, accessories,
kidswear, jewelry, watches, and fragrances. Started in 1986, Jacobs is
one of the most celebrated American designers to date. Marc Jacobs
International is committed to giving back to the communities where they
have stores and beyond. They have been involved with hundreds of
charities worldwide and the ongoing support of many of these charitable
projects—as well as new collaborations—continues to be a top priority.
About COTY Inc.
Coty is one of the world’s largest beauty companies with approximately
$9 billion in pro forma revenue, with a purpose to celebrate and
liberate the diversity of consumers’ beauty. Its strong entrepreneurial
heritage has created an iconic portfolio of leading beauty brands. Coty
is the global leader in fragrance, a strong number two in professional
salon hair color & styling, and number three in color cosmetics. Coty
operates three divisions - Consumer Beauty, which is focused on mass
color cosmetics, mass retail hair coloring and styling products, body
care and mass fragrances with brands such as COVERGIRL, Max Factor and
Rimmel; Luxury, which is focused on prestige fragrances and skincare
with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and
philosophy; and Professional Beauty, which is focused on servicing salon
owners and professionals in both hair and nail, with brands such as
Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over
20,000 colleagues globally and its products are sold in over 150
countries. Coty and its brands are committed to a range of social causes
as well as seeking to minimize its impact on the environment. For
additional information about Coty Inc., please visit www.coty.com.
Editorial Credit: Daisy Love Marc Jacobs
Social Media: #MJDaisy #DaisyLove, marcjacobsfragrances.com,
facebook.com/marcjacobsfragrances,
instagram.com/marcjacobsfragrances
TVC: https://www.youtube.com/watch?v=ig_UbA5HBWI
View source version on businesswire.com: https://www.businesswire.com/news/home/20180403005976/en/
Source: Coty Inc.
Marc Jacobs Inc.
Michael Ariano, 646 880 2265
Global
Director Public Relations
m.ariano@marcjacobs.com
or
Coty
Inc.
Ariel Dunne, 212 389 3653
Senior Director Global
Public Relations
ariel_dunne@cotyinc.com