Powered by the award winning CareOS operating system, the new
Wella Professionals Smart Mirror revolutionizes the hair color
experience from consultation to aftercare
NEW YORK--(BUSINESS WIRE)--Jan. 7, 2019--
Coty today unveiled the Wella Professionals augmented reality (AR)
enabled Smart Mirror, which is powered by the award winning CareOS
operating system. The mirror’s revolutionary technology enhances the
hair color experience from consultation to aftercare with live AR hair
color try on, facial recognition that enables the retrieval of past
looks and 360° video capture to view the hair at every angle, among
other services. It is featured at CES 2019 as part of the CareOS Artémis
connected Smart Mirror, which was named a CES® 2019 Innovation Awards
Honoree.
The revolutionary Smart Mirror was co-created with Wella Professionals
hair stylists and salon owners, based on research to identify the
biggest opportunities for innovation in the hair salon experience. The
survey of nearly 1,700 stylists and clients revealed that they desire
more personalized consultations in the salon and better connections
outside of the salon. The new technology can run on any connected
device, including tablet or mobile phone, making it flexible and
portable to be scaled at salons of all sizes.
Laura Simpson, Coty Professional Beauty Chief Marketing Officer, said,
“We are incredibly excited about this breakthrough innovation, allowing
hair professionals, the original image and change makers in beauty, to
take their consultation with their clients to the next level. With the
new Wella Professionals Smart Mirror, clients can have an even more
customized session with their stylist, visualize their desired color
before application, as well as maintain the relationship and service
after the salon visit. Co-developed with stylists, with this new tool we
are enabling them to build stronger consultations and relationships with
their clients, which is critical in our industry.”
Elodie Levy, Senior Director Digital Innovation at Coty, said, “This
breakthrough ecosystem empowers stylists and addresses many of the pain
points associated with the salon hair color category. Clients fear
getting an unexpected color result and the use of augmented reality for
trying on hair color shades in the salon is a game changer to address
this challenge. Further, we’ve created a flexible and portable platform
that can be scaled across salons of all sizes, a major step in
reinventing the salon experience for all.”
Key features of the Smart Mirror, include:
-
Live AR hair color try on that allows real-time visualization of color
in the mirror during the consultation phase of a client’s salon visit;
-
Facial recognition technology that enables the retrieval of past looks
and services, helping the stylist to better serve their client with a
highly personal experience across several visits;
-
Curated feed of content, including trending and classic looks, to
allow the client to browse for inspiration;
-
360° video capture of the hair at every angle allowing for a better
appreciation of the result, without the need to use another mirror.
These images can also be shared on social media;
-
Connected mobile application, allowing stylists to stay in touch with
their clients in between visits. Clients can also access the platform
from anywhere to connect with their stylist, get product
recommendations, personalized tips and trends or schedule their next
appointment; and
-
Touchless technology that responds to swipe hand gestures enabling a
seamless experience.
Coty developed this experience in partnership with CareOS, which built
the CareOS operating system, an AI and AR-powered, smart health & beauty
hub with more than 50 integrated IOT devices and services delivered
through the CareOS Artemis Smart Mirror. The Smart Mirror also
integrates Perfect Corp.’s YouCamMakeup AR & AI technology for live hair
color try-on. It can be experienced at CES 2019 at Sands, Halls A-D
#43131. For more information visit: https://ces19.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=T0001360.
About Coty
Coty is one of the world’s largest beauty companies with over $9 billion
in revenue, an iconic portfolio of brands and a purpose to celebrate and
liberate the diversity of consumers’ beauty. We believe the beauty of
humanity lies in the individuality of its people; beauty is at its best
when authentic; and beauty should make you feel happy, never sad. As the
global leader in fragrance, a strong number two in professional salon
hair color & styling, and number three in color cosmetics, Coty operates
three divisions: Consumer Beauty, which is focused on mass color
cosmetics, mass retail hair coloring and styling products, body care and
mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and
Rimmel; Luxury, which is focused on prestige fragrances and skincare
with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and
philosophy; and Professional Beauty, which is focused on servicing salon
owners and professionals in both hair and nail, with brands such as
Wella Professionals, Sebastian Professional, OPI and ghd. Coty has
20,000 colleagues globally and its products are sold in over 150
countries. Coty and its brands are committed to a range of social causes
as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190107005618/en/
Source: Coty
Media Relations
Jennifer Friedman
+1 917-754- 8399
Jennifer_Friedman@cotyinc.com