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MARV and Coty Inc. Announce New Fragrance Agreement

October 8, 2019

NEW YORK--(BUSINESS WIRE)-- Coty Inc. and Matthew Vaughn today announced a global creative partnership to launch a new line of Kingsman fragrances for men, to be sold at select luxury retailers. The first release will debut alongside the upcoming MARV and 20th Century Fox title The King’s Man, in February 2020.

Matthew Vaughn is director, writer and producer of the Kingsman film series, whose smash hit films Kingsman: The Secret Service (2014) and Kingsman: The Golden Circle (2017) have inspired several groundbreaking luxury retail partnerships, including the successful KINGSMAN luxury men’s wear and accessories collection by MR PORTER and Vaughn, currently in its 10th season.

Edgar Huber, President Coty Luxury, added, “As a unique, quintessentially-British lifestyle brand,Kingsman fits perfectly within Coty Luxury’s portfolio and nicely complements our strong luxury men’s fragrance business. Through our combined strength in storytelling and Coty’s marketing and commercial expertise, we are uniquely positioned to translate the Kingsman universe into a success in fragrances.”

Matthew Vaughn states, “This partnership is a further evolution of the Kingsman brand; a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for. Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”

About Coty Inc.

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, and skin and body care. Coty is the global leader in fragrance, a strong number two in professional hair color & styling, and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit

About MARV Studios

MARV Studios is the production company of maverick British filmmaker Matthew Vaughn, who specialises in genre-redefining films. His films have garnered over $2.6 billion at the global box office, making him one of Britain’s most successful and critically acclaimed independent filmmakers.

About Matthew Vaughn

Matthew Vaughnbegan his career as producer with Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch, which starred Brad Pitt and received wide acclaim. Through his production company MARV, Vaughn debuted as a director with Layer Cake, which starred Daniel Craig. Vaughn followed that up by directing and co-writing with his writing partner Jane Goldman, Stardust, which starred Robert De Niro and Michelle Pfeiffer. In 2009, Vaughn produced Harry Brown, which starred Michael Caine. 2010 saw Vaughn producing and writing The Debt, which starred Helen Mirren and Sam Worthington, and directing, producing and writing Kick-Ass. In 2011 Vaughn wrote and directed X-Men: First Class and wrote 2014’s X-Men: Days of Future Past. 2014 also saw the debut of the blockbuster Kingsman series, beginning with Kingsman: The Secret Service, written and directed by Vaughn, and its follow-up Kingsman: The Golden Circle in September 2017. In May 2019 MARV and Rocket Pictures released Rocketman, a critically-acclaimed musical fantasy based on the life of Elton John, directed by Dexter Fletcher and starring Taron Egerton and Richard Madden.

The King’s Man will debut in February 2020.

Legal notice: 
Kingsman The Original Fragrance is manufactured and distributed by Coty.

Where to find more about The King’s Man: 

Investor Relations
Olga Levinzon, +1 212 389-7733

Lisa Kessler, +917 348-3373

Arnaud Leblin, +33 1 58 71 72 00

Influencer Marketing
Andra Mielnicki, +33 1 58 71 74 94

Jordan Radi, +33 1 58 71 75 47

Source: Coty Inc.

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